About Our Team
Meet the visionary minds behind our success. Our founders bring unparalleled expertise, passion, and innovation, driving us to new heights. Their dedication to excellence and commitment to our values shape the future of our company, inspiring us every step of the way.
About Our Founders
Elvijs Plugis
Our Founder and Director (CEO), Elvijs Plugis, is a visionary leader in the fields of marketing operations and digital strategy, at the level of the chief marketing officer (CMO) and chief digital officer (CDO). In his role, Elvijs specializes in high-level marketing strategies and business analysis, offering strategic guidance to government institutions, brands, companies, and investors. His expertise spans from small to substantial investments and large-scale projects, where he meticulously analyzes business and marketing efforts at all stages—pre-, during, and post-investment—to optimize strategies, operations, and outcomes.
In addition to his responsibilities at Sigulp, Elvijs is the Director for Grozeo in the UK, where he leads operational strategies designed to enhance efficiency and foster sustainable growth. He is also the co-owner of Techtadd, a dynamic digital marketing agency that delivers cutting-edge solutions to a diverse clientele. Furthermore, Elvijs co-produces Art In Fusion TV, a platform that has garnered millions of views and showcases hundreds of projects, underscoring his creative prowess and ability to captivate audiences.
Elvijs also played a vital role in London’s event and skincare industries. He collaborated with the management team at Troxy, one of the city’s iconic event venues, refining his expertise in large-scale event operations and strategic planning. Later, he transitioned to the skincare sector, working with Skin Chemists, where he was instrumental in developing innovative products that gained market traction.
Throughout his career, Elvijs has held pivotal leadership roles such as Chief Marketing Officer, Chief operations Officer, Head of Marketing, and Digital Marketing Director, gaining a profound understanding of diverse market dynamics. He emphasizes a holistic approach to business mechanics, vision, and audience engagement, utilizing creative, data-driven strategies tailored to each brand’s unique ethos. Elvijs manages over 15 projects simultaneously as a Fractional CMO and advisor, ensuring operational excellence and spearheading innovations that position his ventures as leaders in the rapidly evolving digital landscape. His work exemplifies his commitment to driving growth and innovation across industries.
Beyond his professional endeavors, Elvijs is actively involved in various community and professional organizations, including the Conservative Foreign and Commonwealth Council (CFCC) and the Latvian Chamber of Commerce. He also contributes as Vice Chair at the Parliamentary Society for Arts, Fashion, and Sports, reflecting his dedication to making a positive impact beyond the business world
Rebeca Riofrio
Rebeca Riofrio, the Creative Director and co-owner of SIGULP, is a luminary in the fields of arts, fashion, and business. She is the CEO and Founder of Art in Fusion TV & Production Company and serves as the Director and Chairman for the UK Parliamentary Society for Arts, Fashion & Sports. Her TV production company reaches an audience of 6.1 million weekly viewers across 35 countries, underscoring her impact and reach.
Under the leadership of Elvijs Plugis and Rebeca Riofrio, SIGULP continues to innovate and excel, driven by their unparalleled expertise and vision.
Our Milestones of Excellence and Innovation
Valuable Brands We've Worked And Collaborated With
Get in Touch
Our Milestones of Excellence and Innovation
Our Milestones of Excellence and Innovation
Our Milestones of Excellence and Innovation
Our Milestones of Excellence and Innovation